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Windows 10 and 11 Users in the EU to Experience Updated Sign-In Options

Microsoft updates Windows sign-in in Europe to comply with new rules. Starting in January 2024, Windows users in the European Economic Area (EEA)


has announced an update that introduces a new single sign-in notice for Windows users within the European Economic Area (EEA), aiming to comply with the region's Digital Markets Act (DMA). The change, affecting both and , is set to start in January 2024, with full implementation by March of the same year.

EU Digital Markets Act Compliance

The Digital Markets Act represents the European Union's commitment to ensuring fair and open digital markets. Key players in the digital space, known as “gatekeepers” due to their substantial market impact, are targeted by this . These include tech giants such as Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft, all of which have been designated by the European Commission as gatekeepers. Microsoft's updated sign-in interface arrives in response to these new regulations, which seek to prevent unilateral and detrimental terms for business and end users set by these prominent companies.

Implementing User-Centric Choices

Through the updated sign-in process, once a user signs into Windows, they are presented with a notification that their account will be used to sign into other Microsoft apps and services, offering a clear choice to either “Continue” or “Don't sign in.” Selecting “Continue” enables convenient repeated access without the need for multiple sign-in prompts, while this prompt will reappear after 90 days of inactivity or upon removal and re-addition of a cloud account. For applications that do not mandate sign-in, users have the freedom to opt for the “Don't sign in” selection and use the apps unauthenticated.

Windows Insider Program participants can currently preview this feature on Windows 11 (Build 2631.2787) and can expect it in Windows 10 and Windows 11 previews in the forthcoming weeks. This enhancement is tailored specifically to EEA country users, showcasing Microsoft's efforts to adhere to regional while possibly setting a precedent for user options globally.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.