HomeWinBuzzer NewsYouTube Harnesses Google AI-Power For New Advertising Features, “Spotlight Moments”

YouTube Harnesses Google AI-Power For New Advertising Features, “Spotlight Moments”

YouTube introduces "Spotlight Moments," an AI-powered advertising package that identifies the most popular videos associated with specific cultural events.


has announced it is utilizing Google artificial intelligence (AI) for a new advertising package titled “Spotlight Moments”. The new service employs AI to identify the most popular YouTube videos that correlate with particular cultural events. This could include various occasions ranging from Halloween to a significant awards ceremony, such as the Oscars, or a sports event. Advertisers can then disseminate ads across videos associated with the designated topic or occasion across a specially curated YouTube channel, updated dynamically.

Embracing AI in Advertising Campaigns

The digital marketing firm, GroupM, has already adopted this AI-enabled feature, making it the first to provide advertising clients with access to Spotlight Moments. The utilization of AI is not a novel concept in advertising, with and algorithms heavily implemented to deliver adverts and reach out to target audiences. Nevertheless, anticipates a “new era” where enhancements will reshape the company's strategies of selling and positioning advertisements.

AI Innovations in Google's Advertising Tools

In May, Google launched a natural language conversational feature in Google Ads that assists brands to initiate their campaign creation. This tool eases the use of Search ads, allowing them to request AI for ideas, akin to asking a team member. It is also utilizing generative AI to auto-generate assets for Search advertisements.

The content is derived from the brand's homepage and their existing ads to generate new headlines and ad descriptions. Furthermore, in Performance Max AI campaigns, recognizes the brand via its website and provides text and relevant assets, including generated images for the campaign. The company is also incorporating ads into its Search Generative Experience (SGE), offering a conversational method to query Google's search engine.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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