HomeWinBuzzer NewsMeta Unveils AI Assistant for WhatsApp, Messenger, and Instagram

Meta Unveils AI Assistant for WhatsApp, Messenger, and Instagram

Meta's new AI assistant introduces AI stickers, offering users a unique method for self-expression.


Meta has introduced a range of AI-powered experiences known as Meta AI, aiming to enhance user interaction across its family of apps and devices. The company is leveraging advanced AI technologies including its Llama 2 large language model to create new forms of connection, expression, and creativity, marking a significant step in its journey towards a more interactive and personalized digital ecosystem. This announcement includes the introduction of Microsoft’s Bing to power searches within Meta AI. 

Customized AI Stickers and Image Editing

One of the notable features unveiled is the introduction of AI stickers, which allow users to generate customized stickers for chats and stories across WhatsApp, Messenger, Instagram, and Facebook Stories. These stickers, powered by technology from Llama 2 and the newly announced Emu image enhancing AI, are designed to provide users with a creative way to express themselves. The feature is set to roll out to select English-language users in the coming month.

Additionally, Meta is set to launch innovative image editing features, Restyle and Backdrop, on Instagram. Restyle enables users to apply various visual styles to their images through descriptive prompts, while Backdrop allows for changing the scene or background of an image based on user input. These features aim to offer users more creative freedom and are developed with transparency in mind, indicating the use of AI on the generated content.

Introducing Meta AI and a Cast of Characters

Meta AI, a new conversational assistant, is designed to interact with users across WhatsApp, Messenger, Instagram, and is soon to be available on Ray-Ban Meta smart glasses and Quest 3. This assistant is powered by a custom model that incorporates technology from Llama 2 and the company’s latest large language model research. It offers real-time information through a search partnership with Bing and provides image generation tools.

Beyond Meta AI, the company is introducing 28 additional AI characters, each with unique personalities and backstories, available for interaction on WhatsApp, Messenger, and Instagram. These characters are portrayed by cultural icons and influencers such as Tom Brady, Kendall Jenner, and Snoop Dogg, providing users with a diverse and entertaining range of AI companions.

We reported on these individual voice AI’s when they were still in development back in August. Mark Zuckerberg said back in February, Meta was exploring this feature as part of a wider vision to expand AI across the company’ services

AI Studio and Developer Opportunities

Meta has also introduced AI Studio, a platform supporting the creation of AIs. This platform is planned to be available for external developers, including those without coding experience, enabling the development of third-party AIs for messaging services. The initiative will start with Messenger and expand to WhatsApp, offering businesses and creators the opportunity to build AIs that align with their brand values and improve customer service experiences.

Furthermore, Meta is working on releasing a sandbox for experimenting with AI creation, with plans to integrate this feature into the metaverse. This development is aimed at fostering realism, embodiment, and connectedness in the creation of AI, reflecting Meta’s commitment to enhancing user experiences through innovative AI applications.

Safety and User Feedback

Meta emphasizes its commitment to building responsibly with user safety in mind. The company is continuously testing and evolving the capabilities of its AIs, seeking to improve the experience through user interactions and direct feedback. The conversations users have with the AIs are integral to refining the AI models and enhancing the overall user experience at scale.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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