Amazon Faces Antitrust Lawsuit for Using Pricing Power against Sellers and Rivals

Amazon has been accused of blocking competition, inflating prices, degrading quality, and stifling innovation.


finds itself at the center of a major legal battle as the Federal Trade Commission (FTC) and attorneys general from 17 states have filed a lawsuit against the tech giant. The lawsuit alleges that Amazon has been engaging in anticompetitive and unfair strategies to maintain its monopoly power, affecting both consumers and businesses. The company is accused of blocking competition, inflating prices, degrading quality, and stifling innovation. The FTC Chair, Lina M. Khan, emphasized, “Our complaint lays out how Amazon has used a set of punitive and coercive tactics to unlawfully maintain its monopolies.” The lawsuit seeks to hold Amazon accountable for these alleged practices and aims to restore free and fair competition.

Alleged Exclusionary Conduct

The complaint delves into the specifics of Amazon's alleged illegal conduct, accusing the company of preventing competitors from growing and new ones from emerging. The FTC and states claim that Amazon's actions have far-reaching impacts, affecting hundreds of billions of dollars in retail sales annually, influencing the prices and quality of hundreds of thousands of products, and touching over a hundred million shoppers. John Newman, Deputy Director of the FTC's Bureau of Competition, stated, “Amazon is a monopolist that uses its power to hike prices on American shoppers and charge sky-high fees on hundreds of thousands of online sellers.” The lawsuit alleges that Amazon's anticompetitive conduct occurs primarily in the online superstore market and the market for online marketplace services.

Impact on Sellers and Consumers

The complaint details how Amazon's practices have allegedly led to the degradation of customer experience and increased costs for sellers. It is claimed that Amazon biases its search results to favor its own products and imposes costly fees on sellers, which in turn leads to increased prices for consumers. The FTC and its state partners are seeking a permanent injunction that would prohibit Amazon from continuing its alleged unlawful conduct and aim to dismantle Amazon's monopolistic control to reinvigorate competition. The states joining the lawsuit include Connecticut, Delaware, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New Hampshire, New Mexico, Nevada, New York, Oklahoma, Oregon, Pennsylvania, Rhode Island, and Wisconsin.

In response to the lawsuit, Amazon has defended its position, stating that the allegations are unfounded and that it operates in a competitive and dynamic environment. The company asserts that it will defend itself vigorously against the claims. Meanwhile, there is growing curiosity around Amazon's redacted “Project Nessie” algorithm, which some speculate could be related to the ongoing legal developments.