This article was contributed by Kaila Hogan who is a Marketing Specialist at Eleken.co.
Starting a Software as a Service (SaaS) business can be an exhilarating and profitable experience, however, there are many common traps entrepreneurs regularly fall victim to when they launch their venture. Knowing what these pitfalls are before you jump headfirst into your entrepreneurial path will ensure success in the future and save time down the line. In this blog post, we will explore five of the most common mistakes made by SaaS founders and how to easily avoid them to increase your chances of success right from the get-go. Not doing enough market research before the launch.
Not doing enough market research before the launch
Before giving life to any product, it is vital to check if there exists a real need in the market for that specific thing. Many businesses don’t do enough market research and so their particular product falls flat. This is where companies like Eleken come into play. With its UX-driven design approach toward making products, these companies focus on creating products that are customer-centric as well as meeting up with the needs of whichever target audience one can select. By conducting much market research, they know what the users want and need. They make sure that its result is in high demand. Taking a bit of time to do proper market research is important and UX audit by Eleken is helping businesses avoid the pitfalls confronted when launching a product that doesn’t resonates its audience.
Not having a well-defined pricing plan
Pricing can be one of the more challenging elements to nail down when crafting a business strategy. Without a well-defined plan, businesses risk confusing customers or leaving cash on the table. In today’s competitive market, consumers are savvy and expect transparency when it comes to pricing. Without a sound pricing plan in place, businesses can face difficulties justifying their pricing decisions. Might even lose customers who just feel misled owing to not knowing where they stand on their purchase decision. Developing a pricing plan that is both strategic and flexible hence help the business to secure its financial future whilst building up a loyal customer base for the business.
Not properly setting up user accounts and authentication system
Are you sick and tired of worrying about the security of your website or application? One of the elements to consider is an appropriate setup of user accounts and authentication systems, because any compromise in this zone makes you wide open for attack possibilities. This vulnerability leaves you prepared for possible attacks, which are easy for hackers to gain unauthorised accesses to your systems.
With the aim to overcome this problem, you will need to dedicate resources and time for building a strong authentication system that does not only protect your sensitive information of users but also gives you peace of mind. By incorporating the required security measures in your authentication system, you can guarantee it is fortified from possible cyber threats.
Through putting security first in your authentication system, you empower yourself to focus more on delivering a fairer user experience without the constant fear of possible cyber attacks looming over me. Take the necessary steps to fortify your system, and embrace this confidence that comes with knowing yours users’ data is safe under my care.
Relying too heavily on customer feedback for product development
Customer feedback is critical in the product world. It provides a superior source of information, enabling companies to understand their customers’ needs and preferences. Having this knowledge, companies can make relevant changes to their products. They can ensure they provide satisfactory solutions based on the expectations from their customers.
Still, relying purely on customer feedback should be done with caution. While it gives out valuable guidance, there is a chance of losing sight of the company’s vision and goals as well. Overreliance on customers’ feedback can lead to shapeless products that lack thoughtful solutions.
The perfect balance can only be achieved by considering customer feedback merely as a fragment of the whole puzzle. Market research, creativity, and also an overall strategic approach must be incorporated in helping the business reach its long-term goals too. By harmonizing customer feedback with our internal vision, companies can create successful and innovative products that stand apart from all others too. This holistic attitude ensures that their customer needs are paid for at the same time clear focus is then sustained on their ultimate ideals as well.
Overlooking the importance of customer service and support
Customer service and support are not imponderable, but instead an integral part of any successful business. Yet surprisingly enough, this topic tends to remain widely overlooked for much longer periods. Many corporations tend to solely focus on their products or services without forgetting that how they deal with customers can affect all the differences concerning their prolonged success.
The truth is, customers are the life blood of a business. A customer’s satisfaction should always occupy the first position in any company’s agenda. Neglecting client service and massive support not only results in unsatisfied customers but also has unfavorable effects on the general health of companies manifesting as corporate bottom-line limitations.
That’s just why companies have to spend significant time and effort training their team members regarding the outstanding levels provision of service they must provide them with. Companies have to ensure they continuously check, assess, and progress improvements process regarding customer support constantly assailing progress improvements.
By focusing on customer service and support, businesses will not only build a loyal customer base but also increase sales and set themselves apart from their competitors. Never underestimate the transformative power of outstanding Customer service and support in building a successful and sustainable
Final Thoughts
Workflow is an integral part of any successful product launch and all the steps mentioned in this post should be taken seriously. Taking time for thorough market research, developing a well-delineated pricing plan, properly setting up user accounts and authentication systems, and watching feedback on customer experience concerning product development initiatives among others form success. By tackling these areas, you can transform your product launch from just average to extraordinary! The knowledge of ‘how to move through the stages of Workflow’ will give you that ‘confidence’ needed for lasting success with any product launch.
About the author
Kaila Hogan is a Marketing Specialist at Eleken.co. She’s known for her creative marketing strategies, passion for social media, and knack for crafting engaging content. Kaila enjoys staying up to date with the latest digital marketing trends and is a firm believer in the power of storytelling to connect with audiences.
Last Updated on September 21, 2023 1:42 pm CEST
