Meta is set to introduce AI-driven chatbots with diverse personas on its platforms, including Facebook and Instagram, reports the Financial Times. These chatbots are expected to simulate human-like interactions, with some taking on unique personas, such as a surfer advising on travel plans and another mimicking the speech style of Abraham Lincoln.
AI Chatbots to Boost User Engagement
The coming introduction of these chatbots is seen as a strategy to enhance user engagement on Meta's platforms, which means also Instagram and Whatsapp. Mark Zuckerberg said back in February, the company is “exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences.
According to the Financial Times, Facebook users will have the capability to utilize these chatbots for platform searches and to receive suggestions. While the chatbots are anticipated to offer an entertaining experience for users, they also present potential for gathering additional user data, which could aid Meta in delivering more pertinent content and advertisements.
AI Chatbots Everywhere
This move by Meta is in line with the trend of major tech companies integrating AI chatbots into their services. For instance, Snapchat introduced an AI chatbot earlier this year, powered by OpenAI's GPT technology. However, the introduction of such features has not been without controversy, with concerns arising over user privacy and the nature of interactions, especially with younger users.
Mark Zuckerberg, during Meta's recent earnings call, highlighted the company's focus on developing new AI-powered products. He emphasized the potential roles of AI in serving as assistants, coaches, and facilitators for interactions with businesses and creators. Further details on Meta's AI initiatives are anticipated to be unveiled at the upcoming Connect developer event in September.