Instagram Stories have emerged as a powerful tool for businesses, influencers, and everyday users to engage their audience. One particularly effective feature is the ability to add links directly within Instagram Stories themselves. In this article, we'll discuss the benefits of this approach and how you can harness its potential. Follow our step-by-step guide below to learn how to add a link to an Instagram Story.
How to Add a Link to Instagram Story: The Basics
The process of adding a link to an Instagram story is quite simple, even for those who may not be tech-savvy. Whether you're promoting your latest blog post, sharing an affiliate link, or directing followers to a YouTube video, the method remains the same. This functionality makes Instagram a compelling platform for sharing content from external sources on Instagram.
Driving Traffic and Engagement with the “Instagram Link Story”
Having the ability to add a link to an Instagram story (also known as an “Instagram link story”) can significantly enhance your reach and influence. By including a ‘swipe up' feature or the new Instagram link sticker, you can seamlessly direct your audience to external content. This keeps your audience engaged and drives traffic to other online platforms or products you wish to promote.
For example, a fashion influencer might post an Instagram story featuring their new outfit, using the link sticker to guide followers to the specific items in an online store. Similarly, a local restaurant might share a tantalizing photo of their daily special, then add a link to their Instagram story that leads to a reservation page. These are just two examples for the potential of Instagram Stories.
How to Post a Link on Instagram: Other Typical Use Cases
Many people wonder how to post a link on Instagram beyond the bio section, which is the other place Instagram allows to link out to websites. Nonprofit organizations, for instance, might want to use Instagram stories to share a link for followers to make donations. Fitness professionals can post links to workout routines or nutrition guides. Artists and musicians can share links to their newest releases on Spotify or SoundCloud, enabling followers to access their work with a simple tap or swipe.
Adding links to your Instagram stories is a powerful strategy for driving engagement, traffic, and sales (for businesses). Whether you're an individual, a business owner, a creator, or an influencer, learning how to add a link to an Instagram story is a vital skill to make the best out of Instagram – from Instagram URLs to Instagram link stickers.
How to Add a Link to an Instagram Story
The versatility of Instagram Stories extends to the sharing feature as well. You could share a product review from another user in your story and include a link to their page, creating a reciprocal relationship that benefits both parties. Follow the steps below to learn how to add links to your Instagram stories.
- Tap on “Your story” at the top
- Select the picture or video which you want to add a link from
- Tap the Instagram Sticker symbol
- Select “Link”
- Write or paste the target URL for the link from your Instagram story
- Place the link on top of your Instagram Story and tap the arrow/next button
- Select “Share” to publish your Instagram Link Story
- Viewers can tap on the Instagram Story Link to open the linked webpage using the web-browser