LinkedIn is testing a new AI-powered feature that will help job seekers write personalized messages to hiring managers. The feature is part of LinkedIn's efforts to leverage AI and automation to improve the recruiting and hiring process for both candidates and employers.
It is also a part of Microsoft's wider push to introduce AI across its products and services. With the new feature, the Microsoft-owned business network uses generative AI to draft a message that takes into account the context from the job seeker's profile, the hiring manager's profile, the job description, and the company in question.
The message is designed to be a draft that the job seeker can review and edit before sending it to the hiring manager.
LinkedIn says that the feature aims to help job seekers overcome the challenge of knowing what to say or how to start a conversation with a potential employer. The feature also benefits hiring managers by increasing the chances of receiving relevant and tailored messages from interested candidates. It is worth noting that the feature is only available for LinkedIn Premium users.
LinkedIn claims that its AI features have helped increase the collective InMail response rates by 45% over the last year, and doubled the number of continuing, two-way conversations started in LinkedIn Recruiter. The AI algorithms can predict not only who would apply to a job, but who would get hired, based on signals such as Open Candidates, member actions, and applicant behavior.
Some users have expressed concerns about whether messages written by AI will carry a disclaimer or whether LinkedIn will enforce a policy that requires users to change part of the AI-generated message before sending it. Others have questioned the ethical implications of using AI to influence hiring decisions and whether it could introduce bias or discrimination.
Microsoft's GPT-4 Integration in LinkedIn
Back in March, Microsoft said that its partnership with OpenAI was bringing GPT-4 capabilities to LinkedIn.
LinkedIn is using GPT-4 to help users personalize their profiles, while the older GPT-3.5 will help to generate job descriptions. Speaking to TechCrunch, the company explains how the AI-powered writing suggestions will help users be more productive:
“Our tool identifies the most important skills and experiences to highlight in your About and Headline sections, and crafts suggestions to make your profile stand out,” the company says. “By doing the heavy lifting for you, the tool saves you time and energy while still maintaining your unique voice and style.”
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