HomeContributionsHow AI Chatbots Might Change the SEO Landscape

How AI Chatbots Might Change the SEO Landscape


This article was contributed by William Nunez who works as an editor for linksmanagement.com

The presence of artificial intelligence in SEO is evident – SEO tools, content planners, and other novelties. SEO changes, and there is no way back to the previous website optimization habits. In fact, AI based SEO significantly simplifies marketers' lives and improves search results for a website on Google. Here comes another innovation derived from AI for SEO – and AI bots. We have prepared this article to tell you more about those chatbots and how SEO changes when those are implemented.

Artificial Intelligence in SEO

While there are numerous disputes about whether AI for SEO changes the latter for better or for worse, artificial intelligence in SEO is present. The world is moving, and new technologies are emerging, so we need to accept the existence of such innovations. Moreover, implementing AI technologies and other novelties helps businesses remain competitive in their industry and beyond.

Artificial intelligence in SEO shows bright signs of its presence in all aspects of website optimization – search engines, links provider services, SEO tools, etc. What is more, AI for SEO continuously introduces other innovative tools and methods. One of those is the implementation of chatbots on business websites.

Bots – the Latest Technology of AI for SEO

As you visit multiple websites online, you might have often noticed that some implement a virtual helper. It is commonly a small chat window placed in the lower-right corner of a web page – called a chatbot.

A typical AI bot resolves the problem of interaction with users, whether they are potential customers or existing users. Chatbots appear to be perfect instruments for answering the most popular questions when users make them. Such qualities of an AI bot help companies to improve user engagement, user experience, and other aspects that influence SEO results.

Some website builders and online platforms offer chatbots as an embedded solution of AI for SEO. One of the best examples is Zendesk – a platform originally designed for providing all-in-one support center solutions with a range of useful features. Zendesk has an Answer Bot feature as a chatbot that could be implemented in various places to improve customer experience.

Some companies develop AI bots that resolve customer requests and meet business objectives. Such an approach is slightly more tedious than customizing in-built chatbots offered by host online platforms. However, highly customized chatbots usually show better results as they improve customer satisfaction rates and boost domain quality for your website.

AI Chatbots Reflection on SEO Changes

As you implement an AI bot on your website, you will expect SEO changes. Once a chatbot is implemented, it affects the marketing strategy overall and many aspects of SEO.

Time on Page

As users land on your website and see a virtual helper that pops up immediately on the screen, there is no way to ignore it. If a user is new to your website and your brand, they will pay attention to a chatbot. Existing users also might use it if they do not know exactly how to find the information of their interest on a website.

Given that users stay on a page by asking chatbots a couple of questions, the time-on-page SEO indicator tends to augment. This indicator is very valuable for Google and other search engines when determining the quality of information on your website. When people stay longer on a website, it usually means that they find content to be useful and of high quality.

Bounce Rate

Users might exit from a website right after landing on it, and there might be several reasons for that. Unfriendly design, low readability, and many other factors might scare people away, negatively reflecting the bounce rate SEO index.

Implementing a chatbot can drastically change that tendency and keep your bounce rate stable or even lower it. As users notice a chatbot present, they might find a solution there, even if a website design or structure does not seem charming. Similar to the time-on-page SEO characteristics, the decrease in bounce rate would also sound positive to Google. See tms-outsource.com to discover which other SEO factors make sense for Google and how it establishes website rankings.

Keyword Choice

As people type their requests and indicate search intentions via chatbot, this AI tool appears helpful for proper keyword choice. Using other SEO tools for keyword searches is an inevitable part of an SEO path to success, though it might not always be as effective as expected. Here come chatbots that help adjust your keyword choice accordingly to meet users' search intentions.

You might consider embedding phrases most people use with your chatbot in your articles. Thus, they will go hand in hand with your principal keywords and increase customer reach from search engines.

Content Marketing

The AI chatbot allows you to adjust your content marketing strategy and content plan. Based on the user search request in the chatbot, you will see what articles are the most popular and how users react to them. Also, you would be able to discover gaps in your content plan and craft articles that are not yet present on your website or blog.

About the author

William Nunez is an experienced content creator for linksmanagement.com, based in Pittsburgh.