There are several emerging markets where Apple seems to be content to play the waiting game. Whether it's folding phones, the metaverse, or more recently AI, Apple is allowing its Big Tech rivals to do the mainstream leg work. Of course, Cupertino is working behind the scenes. And that's the case with a mixed reality headset, with reports that Apple is been testing a device internally.
Reports suggest that Apple has already presented an upcoming mixed-reality headset to the top 100 execs within the company. The presentation was apparently held in the Steve Jobs Theater at Apple's Cupertino HQ.
Apple is said to be preparing to launch its mixed-reality headset in June, so this internal presentation was an important milestone. Mark Gurman reports in the Power On newsletter that Apple has been developing the hardware since 2018.
However, Gurman points out that there are issues with the hardware. Specifically, Apple does not have a killer app that will make its headset a must-have, and it will reportedly cost $3,000. Both those factors will likely mean the device will remain firmly in the niche category.
The New York Times reports there was also concern behind all the showbusiness of the presentation. There are reportedly murmurs amongst Apple employees that there is no purpose to the product. Apple's previous successes with the iPod, iPhone, and iPad solved problems and mainstreamed devices and technology.
It is unlikely the mixed reality headset will do that, and many employees reportedly have a lack of faith in the product.
Tip of the day: It's a good idea to backup your computer on a regular basis, and the most fool-proof way is to manually create a disk image and save it to an external hard drive.