Microsoft, which owns Bing, has been collaborating with OpenAI since 2019, when it invested $1 billion in the organization and became its exclusive cloud provider. In February Microsoft announced that it had integrated ChatGPT into Bing, making it the first search engine to use generative AI technology.
What does this mean for Bing users? Well, according to Microsoft, it means that they can have more natural and interactive experiences when searching for information online. For example, they can ask questions in plain English and get answers from ChatGPT in a conversational tone. They can also get personalized suggestions and recommendations based on their preferences and interests.
Bing Is Now Growing Faster Than Google
Microsoft claims that this new feature has made Bing more appealing and useful to users who are looking for more than just links and snippets. According to data from analytics firm Similarweb, page visits on Bing have risen 15.8% since the AI integration, compared with a near 1% decline for Google, the market leader in search.
AI-powered Bing scorches past Google pic.twitter.com/OrrPYA7UzL
— Akash Sriram (@HoodieOnVeshti) March 22, 2023
This is a significant achievement for Microsoft, which has been struggling to gain market share in the over $120 billion search market for years. Google currently dominates the market with a share of more than 80%, while Bing has less than 10%. Analysts say that Microsoft has taken a lead in the race for generative AI dominance with its ChatGPT integration, which could give it an edge over Google in attracting and retaining users.
Google is not sitting idle though. It has also been working on its own chatbot Bard, which is based on its own generative AI model. Google began the public release of Bard only on Tuesday this week, after months of testing and refining. Google says that Bard can generate high-quality texts on any topic or genre, such as news articles, stories or poems.
A Missed Opportunity for Google
However, some experts say that Google may have missed an opportunity by delaying the launch of Bard too long. They argue that Microsoft has already established a first-mover advantage with ChatGPT and Bing AI, which could be hard to overcome by Google's ranking algorithm alone.
Another sign of Microsofts early advantage is the integration of OpenAI's DALL-E image AI both to the Bing Chatbot and as an independent image creator inside of Bing. The integration of GPT-4 powered services into many of its major products/brands including Office and LinkedIn show how intensely Microsoft has been working on this over many months.
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