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Microsoft Edge Now Displaying Full-Page Ads to Convince You to Make the Browser Default

When going to Microsoft Edge from another browser, users may now see a full page ad urging users to set Edge as the default browser.

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When Microsoft launched Bing Chat in preview last month, the company announced it a copilot with Microsoft Edge through an integration in the browser. Microsoft is not only using the AI to start a war with Google Search but also with Chrome. Since then, we have seen increasingly aggressive marketing of Edge.

In the latest move, Microsoft is now using full-page advertising in Edge. According to Neowin, heading to Edge from another web browser may result in your seeing a page that takes up the whole screen. This starter page tells you that there are things that have been added to Edge since your last visit.

Hardly a surprise considering Microsoft continues to throw features – many pointless – at the browser. Either way, clicking “get started” on this page opens a second full-page ad that says “Let’s get you setup for the best browsing experience”.

This is essentially an ad that takes up the browser window and asks users to set Microsoft Edge as their default. It is worth noting that unchecking the “Use Microsoft recommended browser settings” feature will stop this “recommendation”.

Chrome Ad

Last month, Microsoft started advertising Edge directly on the Google Chrome page. Users have reported that a banner ad for Edge is showing when they download Chrome Canary.

Importantly, the ad is designed to look as if it is a part of Google’s page (google.com/chrome), almost like Google put it there. It shows the message, “Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”

Tip of the day: Did you know that you can assign keyboard shortcuts for starting applications quickly in Windows 11 and Windows 10? This is a great way to have your most used programs always at your fingertips. In our tutorials we show you how to set those hotkeys for your favorite apps.

SourceNeowin
Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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