Google is positioning itself to become a chipmaker and will build its own in-house processors to power its future data servers. If the company does make this move, Google’s sheer size and resources could instantly make it one of the major league players in the chip industry. It will certainly put giants like AMD, Intel, and Samsung on edge.
It also means those companies will no longer be suppliers for Google, one of the biggest hyperscalers in the industry.
The Information reports that within the next couple of years, the company will create its own proprietary processors that will rival Amazon’s Graviton server CPUs. Sources close to the matter say Google already has two designs for its servers ready, both running “Cypress” a completely custom design built by Google Israel.
These two designs at Plan A (“Maple”) that runs on a system by Marvell Technology. This is interesting because Marvell officially stopped making its own server CPUs in 2020. Could this be because the company was collaborating with Google?
Changing Industry
Google’s reasons for creating its own server processors extend beyond just saving money. The company sees it as a way to take complete engineering control.
AMD and Intel are said to have known about the potential for hyperscalers like Amazon and Google to go their own way for a long time. By the way, a hyperscaler is a company that hosts multiple cloud services. Both chip giants have been planning to weather the changes, including focusing on other areas and making acquisitions.
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