Before January, OpenAI was a name known only to people who keep their ear to the ground in the tech industry. For the general public, the AI research and developer was barely registering a blip. That has all changed thanks to the ChatGPT natural language processes chatbot. Since its launch in preview, OpenAI has soared into the top 50 global websites by visitors.
At the end of November, OpenAI had 18.3 million visitors through the month. Nothing to sniff at, but again mostly driven by the tech community. In January, 672 million people hit the OpenAI site, suggesting the company has hit the mainstream.
This represents a staggering increase of 3,572%. The surge also means OpenAI overtakes giants such as AOL, Zoom, and AT&T. That number also means the company is now number one in the Computers Electronics and Technology category according to SimilarWeb analytics.
It comes as no surprise to see the source of this explosion in curiosity comes from ChatGPT, which as been the target of 92% of OpenAI's total website traffic. Over 20% of traffic comes from the United States and India, with over 70 million visitors from both countries.
ChatGPT is an OpenAI project that is built on top of the GPT-3 autocomplete text generator, part of the GPT-3 AI API that was built in collaboration with Microsoft. A demo of the chatbot has been available from OpenAI here (login required) since November.
It seems the future of ChatGPT will be tightly connected to Microsoft. A fresh multi-billion-dollar investment in OpenAI means Microsoft is working to fold GPT models into all of its services. The company is currently working on merging the capabilities of Bing with the ChatGPT chatbot, and integrating OpenAI's GPT AI engine into Office apps.
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