Microsoft’s recent embrace of AI – mostly through its partnership with OpenAI – is extending to another product. This time, Microsoft Viva Sales will integrate OpenAI GPT AI features to general email replies automatically.
Viva Sales, the Microsoft Viva component that leverages Microsoft Office and video conferencing tools into a customer relations software package will now tap into the GPT 3.5 AI engine. Microsoft was a co-developer of the GPT-3 (Generative Pre-trained Transformer) alongside OpenAI.
This is the same AI that also underpins the ChatGPT natural language processing chatbot that has been making headlines in recent weeks. While ChatGPT is moving to version 4, GPT is also updating and moving to GPT 3.5, which is the AI system that Viva Sales will access.
It will help Viva Sales provide email automation replies to clients. The AI will pull data from customer records and Office emails and will generate emails with pricing information, personal text, and promotions.
This is the latest collaboration with OpenAI. Microsoft has been strengthening its partnership by investing billions more into OpenAI and promising to fold AI into all its services. That investment is believed to be $10 billion and gives Microsoft 49% of all revenue from OpenAI products.
Microsoft has confirmed it is bringing AI driven natural language translation to Skype, merging the capabilities of Bing with the ChatGPT chatbot, and integrating OpenAI’s GPT AI engine into Office apps.
Microsoft also says it will fold AI into Windows 12 as a core of the platform, while Azure OpenAI made it to general availability last month.
Viva Sales made its debut in June 2022 as a CRM to compete with the likes of Salesforce. Microsoft Viva Sales will work in both Microsoft 365 and Microsoft Teams. The aim of the platform is to provide a more efficient selling experience by tapping into AI solutions.
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