January is a little early in the year for Apple to unveil new hardware. However, the company is getting its device launches started early in 2023, albeit with more of an upgrade than a next-generation device. Specifically, the MacBook Pro models that were originally launched in October 2021 are getting a bump.
Those models are getting a tweak to upgrade the processors from the M1 Pro and M1 Max to the newest M2 Pro and M2 Max chipsets. In all other areas, the 14-inch and 16-inch MacBook Pro models remain the same.
This all but ends any chance of a whole new generation of MacBook Pros on 2023. You may remember these 2021 models are a new design compared to previous iterations. It seems Apple is happy to simply give the models a mid-generation bump instead of a complete overhaul.
Bringing its newest generation of in-house processors (M2) allows the MacBook Pro models to have the latest performance capabilities that Apple can offer. In fact, the company boasts the new MacBook Pro M2 laptops are 6x faster than the equivalent Intel MacBook Pro, has 22 hours battery life, and can support up to two 8K displays.
Greg Joswiak, Apple's senior vice president of Worldwide Marketing, announced the upgrade:
“MacBook Pro with Apple silicon has been a game changer, empowering pros to push the limits of their workflows while on the go and do things they never thought possible on a laptop.”
“Today the MacBook Pro gets even better. With faster performance, enhanced connectivity, and the longest battery life ever in a Mac, along with the best display in a laptop, there's simply nothing else like it.”
Earlier this month, I reported on Apple's development of a touchscreen MacBook, with a launch likely coming in 2025. That means the company may hold off on upgrading the current generation MacBook Pro until then.
Citing engineers close to the project, the report points to a potential release of 2025. One of the challenges for Apple will be how it differentiates its iPad Pro from Macs if the latter have touch displays. One way will be to maintain the OS divide between the products, with iPad retaining iOS (iPadOS) and Macs staying with macOS.
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