This article was contributed by Aleksandra Bondarenko who works as a SEO content developer at Limeup.

Traditional marketing techniques are still effective, but digital marketing strategies have taken the lead for many years and are most important for your company’s growth.

Your website is your online business presence which your customers can access any time of the day. Building credibility requires a robust website design for your brand. According to research, developing a purchase intention necessitates trust, and people are much more inclined to trade and take risks when there is a high confidence level.

The design of a brand’s website significantly impacts whether or not that brand appears trustworthy. So, how do you create a website that entices visitors to stay and is appealing? Hire website designers who can deliver a product that will position your company for long-term success.

We compiled five web design techniques to help you grow your business and convert website visitors into loyal customers.

Artificial Intelligence

One of the most critical factors in improving the user experience (UX) is using artificial intelligence (AI). When a visitor is impressed by your brand’s website, trust is established, which may lead to them staying longer and perhaps purchasing your product. Personalization, chatbots, and other features are part of AI web design.

Chatbots perform the same functions as human customer service agents without becoming tired or highly active all day long. Customers can ask questions and get real-time answers, making it easy to visualize and learn new information.

Through it, customers can access your website whenever they want and will appreciate receiving consistent lively communication throughout the day. As a result, AI is a critical component that completely satisfies customers without human intervention.

Video Landing Page

Video marketing effectively reaches your target audience and keeps them engaged in your marketing campaigns. According to one report, video marketing is an entertaining and engaging way to get your business in front of new people.

A video landing page is the latest craze. You can create a video that will play automatically on the homepage or direct it to a specific web page. These can significantly improve your business’s user experience, reinforce your brand’s identity, and improve users’ perceptions of you.

Animated Call to Action (CTA)

We’re all aware that incorporating a call to action (CTA) into the content of each page encourages visitors to learn more about and purchase your product. How much more if the texts are eye-catching and animated to attract customers?

Incorporating animation into your CTAs makes them more appealing and can attract customers. Consult your website design company about animated CTAs to help your business grow, whether a small interaction or a simple visual effect grabs customers’ attention.

Parallax Scrolling

Parallax scrolling is a creative way to simplify the user’s navigation process. It is a website layout that allows users to view various web pages. An important feature will enable visitors to access your products and services easily.

It allows users to quickly access sections, sub-sections, and even sub-subsections rather than opening multiple pages. Thus, parallax scrolling improves user navigation and reduces the chaos caused by many new pages.

Custom Typography

Enhancing the plain text on your website gives it life and appeals to all visitors. Utilize distinctive typography to communicate to users and elevate your message by incorporating your brand identity.

You could include unique and trendy text in your logo design, such as a call to action for signing up for your newsletter. You decide where to use this web design technique to elevate your company’s website and set it apart from the competition.

Why Hiring  Professional Web Designers Build a Credible Website?

Hiring professional web designers is vital to create a credible website. Also, building a website with impeccable designs is critical to provide customers with exceptional features and easy navigation. It will entice more people to peek at your website and make a purchase from you.

Visitors to your website will only stay longer when they are persuaded to scroll down and make a purchase. Users leave your website if it is difficult to use and unreliable. Furthermore, visitors anticipate a distinctive, easy-to-use, and reliable website.

Hiring Web designers will gain you a competitive advantage over your competitors. They will build you a website with exceptional functionality that will save you time and increase your revenue. Moreover, web designers can also incorporate a variety of plugins and integrated features into a website to improve security and performance.

About the author

Aleksandra Bondarenko is a SEO content developer at Limeup. She graduated from KPI University, Faculty of Foreign Languages and Literature. Her favorite niche, as well as expertise area, is Digital Marketing. Aleksandra is very ardent about certain interest areas like SEO, Digital strategies, and link building.