Amazon is already a major player in streaming with its Video/Prime platforms. The company has also been pushing heavily into major live sports, including the English Premier League. Now, Amazon will combine both efforts and is reportedly working on a specific sports-centric streaming application.
According to a new report from The Information, Amazon Sports will be an app that will see the company invest further into securing live sports content.
This echoes recent comments from Amazon CEO Andy Jassy, who says live sports is a “unique asset”. Currently part of the Amazon live sports schedule alongside the Premier League are NFL Thursday Night Football, and Yankees baseball games.
There have reports that the company is also interested in securing rights to cricket leagues, and motor racing from the FIA (Formula 1, Formula 2, and Formula E). Rumors also suggest Amazon is interested in buying the Premier League giant Manchester United but is also said to be put off by the $5-$7 billion asking price.
It is unclear if the Amazon Sports app will carry a separate subscription fee or bundle the cost into its current Prime Video platform.
Unfortunately, the report does not offer any information on when the sports streaming service will launch. I guess it is still at least several months away as the company will need to bolster its available content across sports leagues and events.
Apple is also reportedly interested in exploring sports streaming in a more aggressive way. Although, the company squashed similar rumors that is too was interested in buying Manchester United.
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