This article was contributed by Alina who works as a copywriter for The Designest.
A well-chosen color combination scheme will help your brand become more recognizable and successful. Get some inspiration from the collection below!
When working on brand design, color is one of many things you should choose wisely. It may help you represent your business and give the audience a glimpse of what you are doing. The color combinations themselves may completely change the perception of the whole design. Make them work for your success!
Fresh, posh, edgy, or elegant — you can make your design give off any vibe by picking the right color combination. If you feel lost and know neither which colors complement each other nor which combination suits your concept, this collection will indeed become a helping hand. Here you will find the 20 best options for your brand design. However, if you feel like it’s not enough, you can explore more color combinations and choose the perfect one for your business.
1. Maroon and Peach
If you want to add elegance to your brand design, you have come to the right place. Maroon and peach aren’t the common color combination, but it is truly underrated! It gives your logo its personality, and your design will stand out. Such a combo is perfect for fashion, alternative medicine, or home decor businesses.
2. Purple and Blue
Some spheres need a genuinely reliable logo design, for example, brand cosmetics or high-end retail. In such cases, you can get this effect using the combination of mulberry purple and light blue, as they create a perfect balance.
3. Navy and Orange
Similar to how opposites attract, these complementing hues do too! Orange’s impetuous aspects are grounded by blue’s stability, simultaneously evoking a sense of exhilaration and confidence. This navy and rust pair, always eager to have fun, guarantees a good time.
4. Blue and Yellow
You should go for yellow to create a logo that people will identify with optimism when they see. This color benefits from being both fanciful and bold at the same time. And the ideal mix for yellow is royal blue.
5. Sand Beige and Grey
Brown isn’t the color you see in logo designs often, but choosing it will guarantee an outstanding result. The combination of sand beige and grey works nicely together and fits perfectly for the interior design and fashion industries.
6. Water Leaf and Purple
The combination of water-leaf turquoise and imaginative purple conveys a sense of limitless potential, making your logo design inspirational. Teachers, trainers, and media communicators may all benefit from using these colors in their work.
7. Pink and Burgundy
Soft, endearing pink instantly wins hearts when used in logo designs for cosmetics brands or other beauty-related products. Mixing it with burgundy, an intense color, is a winning combination that will make your art memorable.
8. Pink and Light Blue
Choosing pink or light blue indicates a desire to stand out while remaining undetectable. But that’s precisely what we need from a logo design! These warm hues inspire us to express our feelings and be more extroverted.
9. Olive Green and Brown
Brown and green are earth tones that go nicely together and give off a feeling of stability and reliability. A rich olive green naturally complements the nearly yellow-brown, making this combo ideal for cosmetics, interior design, and beauty salons.
10. Turquoise and Jungle Green
Turquoise is a color associated with creativity and one that encourages openness. Paired with Jungle Green, the color that you can often see in nature, they give a feeling of renewal, freshness, and regeneration.
11. Grizzly Brown and Desert Sand
The logo in these colors exudes the coziness of cuddling up with a nice cup of Ramen noodles. Desert sand is comfortable, adaptable, and attractive and balances light and warmth. Grizzly brown induces peace and relaxation because of its propensity for passivity and neutrality.
12. Blue and Peach
A vibrant color combination created by peach and blue will ideally fit sports-related industries, such as shops, gyms, etc. Both modern and traditional settings benefit from this combination of cold and warm tones, so if you want to make a unique design, go for this one.
13. Blue and Acid Green
This sophisticated shade of green catches the attention precisely because it is wholly unexpected, young, and vibrant. The striking sapphire blue induces a profound sense of stability and tranquility. You can easily make a bold statement by artistically combining these two hues in your logo design.
14. Dark Brown, Light Brown, and Beige
You can feel the aroma of coffee this color combination exudes. Brown represents reliability, while the cream backdrop prevents it from seeming lifeless. If you work in the food sector or want to be seen as family-friendly, you may want to choose this color scheme.
15. Yellow, Blue, and Green
This mix combines the secondary of two primary colors, making an excellent complement for the whole image! While the azure text adds an aura of wisdom, the butter-yellow background with a hint of lime keeps the logo fun and young.
16. Turquoise, Dark Blue and Beige
The combination of these two blues goes well together and reinforces the brand’s reliability. When you pair them with the beige background, you can be sure that your brand design will come out great. The color scheme works well for tourism, life counseling, and healthcare businesses.
17. Hot Pink, Light Pink, and Maroon
The pink color family is your best pick if you’re seeking a logo that needs to be “approachable.” These hues are sufficiently similar to preserve the appearance of innocence while being different enough to give the emblem some visual flair. Adding maroon to the mix reduces the possibility of coming off as naïve while still projecting the ideal degree of professionalism.
18. Beige, Yellow, and Dark Blue
It’s evident that blue is one of the logo’s most frequently used colors, and many companies from the top 100 global businesses (IKEA, Walmart, and NASA) went for it. In this combo, wheat-beige serves as a subtle connecting element between the two dominant hues, softening the seriousness of blue and highlighting the vibrant side of yellow to provide a symmetrical, businesslike appearance.
19. Orange, Tan, and Brown
It may come out as a surprise, but orange is a hue that looks great with brown. The audience will swarm to your fashionable, hipster-inspired style if you add a brush or tan, and it may even get you some new clients.
20. Deep Grey, Green Grey, and Soft Grey
This trio will be an excellent fit for a company that wishes to provide its clients with a tranquil, thought-provoking feeling. These three various hues of grey are appropriate for upmarket hotels, art galleries, and museums.
About the author
Alina is a copywriter for The Designest. She attended St. Petersburg Polytechnic University and studied linguistics for five years, majoring in English and German, and she also studied international and intercultural relations. Now she is deepening her knowledge in both language and design through courses and learning programs to sharpen her skills and stay on trend.