HomeWinBuzzer NewsGoogle Takes Employees off Assitant to Work on Hardware

Google Takes Employees off Assitant to Work on Hardware

Google is going full steam ahead with Pixel and other hardware as the company senses a gap to compete with Samsung.


Like , has had a confusing relationship with hardware. Also like Microsoft, Google is a hugely successful software brand looking to hit big with devices. The resources are there for success, but there have also been failures along the way. Even so, Google wants to focus more on hardware and is reportedly shifting employees from its Assistant product to devices.

Google has been telling employees it would be shuffling divisions for months. A new report from The Information suggests while the company is making staff cuts, it is also adding to its hardware division.

However, the additions will not be external but rather from the Google Assistant team. The report points to Google's belief that it has an opportunity to boost hardware sales. losing market share to allows Google to believe its Pixel devices can compete with both giants. Let's be clear, Pixel have never been massive sellers, so where this belief comes from is uncertain.

Either way, Google is ready to make a hardware push and is moving labor from non-devices divisions to help. Alongside movements from Assistant, the company is also reportedly moving employees from Google TV to work on the Pixel Tablet and Wear OS.

Hardware Struggles

As mentioned at the start, Google is looking to overcome hurdles that Microsoft has struggled with for years. Both companies ( and ) make beautiful devices that look good and compete with hardware from rivals. However, both brands also struggle to gain traction in terms of sales.

Google may think it can change the situation, but it is worth noting it is only this month that the company discontinued its Stadia cloud gaming hardware and platform.

Tip of the day: Headsets are a vital tool for communication and can cause stressful moments when they don´t work as planned. In our tutorial we are showing you how to properly set up a headset on your Windows PC so this will be a thing of the past.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

Recent News