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Things to Consider When Building a Vacation Rental Marketplace


This article was contributed by Dmitry Chekalin, the CEO of Codica, a full-cycle consultancy.

These days, more and more businesses are thinking about creating their own marketplace. This can be useful for many reasons, which we'll talk about today.

If you're looking to create a vacation rental marketplace like Airbnb, there are a few things you need to consider. In this blog post, we'll walk you through the steps of how to create a website like Airbnb and provide some tips on what to keep in mind when building your own vacation rental platform.

Vacation Rental Marketplace Definition

A vacation rental marketplace is a platform that connects vacation rental owners with travelers. The marketplace provides a space for owners to list their properties and for travelers to find and book vacation rentals. Most marketplaces also offer additional services, such as payment processing, customer support, and marketing.

Vacation rental marketplaces have become increasingly popular in recent years, as they offer a convenient way for people to find and book vacation rentals. Travelers can search for rentals by location, price, amenities, and more. And because most marketplaces offer customer support and other services, they provide a hassle-free way to plan a vacation.

Monetization method of a vacation rental marketplace

There are a number of ways to monetize a vacation rental marketplace. The most common approach is to charge listing fees to property owners who wish to list their rental units on the site. In addition, many marketplaces also charge service fees from guests who book rentals through the site.

Another popular approach is to generate revenue through advertising, by featuring properties on the site that are advertised by third-party companies. Finally, some marketplaces also offer subscription-based memberships, which give users access to additional features and benefits. Whichever approach is used, it is important to ensure that the pricing structure is transparent and easy to understand for both property owners and guests.

Things to Consider When Building a Vacation Rental Marketplace

When it comes to planning a vacation, most people focus on finding the perfect destination. However, there are a number of other factors that can make or break a trip. One of the most important is finding the right lodging. Unfortunately, the search for vacation rentals can be daunting, with hundreds of different options to choose from.

That's where a vacation rental marketplace can be a valuable resource. By bringing together listings from multiple rental providers, a marketplace can give travelers a one-stop shop for finding the perfect place to stay. When building a vacation rental marketplace, there are a few key considerations to keep in mind:

  • It's important to provide a wide range of listings, from budget-friendly options to luxury accommodations.
  • The search function should be easy to use, allowing travelers to quickly find rentals that meet their specific needs.
  • It's essential to provide customer support in case there are any questions or problems with a listing.

By keeping these factors in mind, you can build a vacation rental marketplace that will help make planning a trip easier and more enjoyable.

The technology stack

When it comes to the technology stack for a vacation rental marketplace, there are two main options: ready-made solutions and custom development.

Ready-Made Solutions

When it comes to creating an online marketplace, there are pros and cons to using ready-made solutions. On the one hand, these solutions can save time and money, as they are often cheaper and easier to implement than custom solutions. Additionally, ready-made solutions often come with a wide range of features that can be adapted to meet the specific needs of your marketplace.

However, there are also some disadvantages to using ready-made solutions. One of the biggest drawbacks is that you may not have as much control over the overall look and feel of your marketplace. Additionally, ready-made solutions may not be able to scale as well as custom solutions, meaning that your marketplace may eventually outgrow the capabilities of the solution. Ultimately, the decision of whether or not to use ready-made solutions depends on the specific needs of your marketplace.

Custom development

Custom development has a number of advantages when creating an online Airbnb-type website. First, it allows for a high degree of customization, meaning that the platform can be tailored to the specific needs of the business. Secondly, custom development can provide a more user-friendly interface for customers and vendors alike.

Finally, custom development can lead to more efficient use of resources, as businesses can develop only those features that are most relevant to their unique operation. However, custom development also has its drawbacks. First, it is generally more expensive than off-the-shelf solutions.

Secondly, it can take longer to develop and deploy a custom solution. Third, custom solutions may be less compatible with other existing systems. As such, businesses should carefully weigh the pros and cons of custom development before deciding whether it is the right option for their needs.

What to choose?

Custom development is generally the better option when creating an online marketplace like Airbnb. While it may be more expensive and time-consuming, custom development offers a number of advantages, including greater control over the overall look and feel of the marketplace, a more user-friendly interface, and improved scalability.

The required functionality

There are a few key features that any online marketplace must have in order to be successful. First and foremost, it must provide a platform for buyers and sellers to connect with one another. This can be accomplished through online forums, classified ads, or other means of communication. Secondly, the marketplace must offer some level of protection for both buyers and sellers.

This may include escrow services, dispute resolution procedures, or other measures to ensure that transactions are safe and secure. Finally, the marketplace should provide some sort of incentive for users to continue using the site. This could be in the form of discounts, loyalty points, or other perks. By offering these features, an online marketplace can create a safe and efficient for buyers and sellers to connect and trade goods and services.


One important element is the search function. Vacation rental marketplaces typically have a search bar so that users can easily find what they're looking for. The search function should be easy to use and accurate. Another important element is the listing page. This is where property owners list their rentals. The listing page should be easy to navigate and include all of the relevant information that travelers need to know. Finally, the payment system is another important element to consider. The payment system should be secure and user-friendly.

When building a vacation rental marketplace, it's important to consider the key design elements that will make the platform easy to use and successful.


Creating an online vacation rental marketplace can be a daunting task. However, by taking the time to consider the key design elements and functionality that will make the platform successful, businesses can create a vacation rental marketplace that is both easy to use and profitable.

About the author

Dmitry Chekalin is the CEO of Codica and a software entrepreneur with 15+ years of experience. Focused on the lean startup approach, he writes about startups, marketplaces, SaaS products, and custom software development.

Last Updated on August 22, 2022 3:07 pm CEST