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LinkedIn is a business platform that mostly stays away from the usual circus of social media. So, why is the Microsoft-owned service now making a direct play for influencers and creators? Well, it actually makes plenty of sense that LinkedIn is debuting new tools to appeal to this demographic.

The company says the new features are inspired by a trend toward visual content on the platform:

“With a 20% increase YoY in people adding visual content in their posts on LinkedIn, we love seeing new ways professionals are building engaging content through videos and images. We want to make it even easier to create visual content that helps you stand out and inspire your professional community.”

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While we think of influencers and creators on the surface level, such as a YouTuber or Instagram personality, behind the surface there is a business. These are money-making enterprises, and as a business platform, LinkedIn sees influencers and creators as an untapped resource and revenue stream.

Features

In the past, LinkedIn has struggled to appeal to these types of users, so is now approaching it differently. The company is creating tools and features that will make the platform more friendly to influencers and creators.

For example, there is now a “clickable link” that creators can add to their videos and content when they post. This will allow them to convert people who view their profile into visitors on their websites or social media accounts. LinkedIn says this feature will become available in the coming weeks.

Also on the same release schedule is a “Templates” feature that will help users give their short posts more power through new fonts and backgrounds. LinkedIn is also debuting a “Carousels” feature that borrows heavily from the similar menu system on other platforms. Specifically, users can mix videos and image content into a swipeable show.

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