For customers with an Amazon Prime subscription in Europe, they are about to be paying more for the subscription service. A report from Reuters suggests the e-commerce giant is bumping its prices due to inflation increasing operating costs. It will see customers pay up to 43% more for their Prime subscriptions.
However, the price increase will not be the same for all countries. So, it will depend on where you live how much of an increase you see.
For example, Germany is Amazon Prime’s second-largest global market, and membership will now cost €89.90 per year, a 30% increase. In the UK, the third-largest market, customers will get a 20% hike and will be paying £95 per year.
This makes the UK the second most expensive market for Prime after the US, as £95 is 112 euros or 114 dollars. For reference, the cost of Prime in the United States is $139 per year (all numbers at the time of writing). It is worth noting Amazon has already increased prices in the US this year as Prime previously cost $119 per year.
Getting back to Europe, Spain, Italy, and France will see higher increases ranging from 39% to 43%. These increases will bring those countries in line with Germany in terms of the overall cost.
Amazon says the new pricing structure will come in on September 15 and will come into effect when a new customer signs up or when an existing customer renews. So, if you are planning to join Prime in the near future, it is probably best to do it before September 15.
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