Last month I reported on Netflix turning to ads for the first time in an effort to stem the flow of declining revenue amidst losing hundreds of thousands of subscribers. Those ads will be in a separate tier that Netflix is launching. To underpin the experience, the streaming giant is turning to Microsoft.
In a blog post, Netflix confirms Microsoft is its “global advertising technology and sales partner” for ads.
“It’s very early days and we have much to work through,” Netflix COO Greg Peters adds in the post. “But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”
Over on the Microsoft blog, the Redmond giant says Netflix marketers will collaborate with the Microsoft team to bring ads to the streaming app.
“Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information,” Mikhail Parakhin, Microsoft’s president of web experiences, points out.
According to The Wall Street Journal, Netflix chose Microsoft over Google and Comcast because Microsoft does not have a competing video service.
We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf
— Satya Nadella (@satyanadella) July 13, 2022
According to the BBC, Netflix has not let go 4% of its total workforce and is expecting more job losses if subscriber numbers continue to fall. Netflix is under increasing pressure from a host of individual streaming services, such as Disney+, HBO Max, and Paramount+.
As more channels and media companies embrace their own service, the result is a collection of major individual streaming services. Each charge a monthly fee and consumers are increasingly paying more to maintain several subscriptions.
While an all-in-one service such as Netflix may be the future, for now, the company is reeling as consumers get pulled from one streaming service to the next.
Tip of the day: The Windows Clipboard history feature provides the functionality across device, space, and time, letting you copy on one computer and paste the text days later on a different PC. All of it is possible via the Windows 10 clipboard manager, which lets you view, delete, pin, and clear clipboard history at will.
In our tutorial we show you how to enable the feature, clear clipboard history, and enable/disable clipboard sync to meet your preferences. You can also create a clear clipboard shortcut for quick removal of stored content.