This article was contributed by Erkki Muuga, Founder of WebinarSoftware.org.
Innovation is the key to marketing success for any business and digital marketing has unlocked new horizons of innovation for the corporate world. The internet has now become a way of life for the contemporary world and this is where the scope of digital marketing is enormous. To substantiate, according to Statista, there are more than 4.6 billion active internet users in the world. Having said that, for businesses to increase service sales, effective digital marketing has become indispensable.
Digital marketing offers the ultimate advantage of giving businesses a global outreach with bright returns on investment. From proactive email marketing to the application of the latest SEO trends, businesses are investing keenly in digital marketing to increase service sales.
Moreover, you will be amazed to know that as per eMarketing, the global digital ad spend is anticipated to reach USD 526 billion by the end of 2024. This trend clearly explains that an increasing number of businesses are now prioritizing digital marketing as the ultimate strategy for boosting their sales.
However, digital marketing is quite a dynamic industry and trends keep changing every now and then. In this blog, we look at three top-notch strategies that can take your company sales to the next level in 2022 and beyond.
Top-tier Digital Marketing Strategies to Increase Service Sales
1. Hosting Webinars to Increase Brand Awareness
Did you know that brand awareness is a major distinguishing factor that stimulates customers to choose one brand over the other? Not only this, brand awareness is the key to securing customer loyalty and increasing service sales. Now, a big question that arises here is what exactly does brand awareness refer to?
Brand awareness is the extent to which your target audience is aware of the distinctive features of your products and services. In simple terms, you can say that it is the extent to which your target audience is familiar with the USPs of your products and services. Given that, your digital marketing efforts should emphasize brand awareness.
When we explore the most effective tactics to enhance brand awareness in the digital world, webinars top the list. Well-crafted, intriguing, and thoughtfully strategized webinars enable you to introduce your brand to masses of customers in one go. Every time you host a new online event, you take huge strides towards enhancing brand awareness.
Having said that, webinars are the key to increasing service sales by building a strong rapport with your customers. To substantiate, as per 99 Firms, around 57 percent of marketers set goals for conducting up to 50 webinars in a year. To add, more than 50 percent of marketers globally depend on webinars as a key tool for promotion.
To conduct these seminars in a seamless manner, it is crucial for you to have hassle-free webinar software. The best webinar software comes with features such as customization options, flexible email sequencing, and fully automated webinar funnels. You should invest in webinar software that realizes your needs to reap long-term benefits.
2. Promote Personalized Digital Customer Experiences
According to Forbes, 71% of consumers feel frustrated when a shopping experience is impersonal. Given that, personalization is undoubtedly the future of marketing and we are already drifting towards machine learning trends reaching its full potential. Most companies have started using personalization to cater to the individual needs of their customers.
When you aspire to increase service sales, it’s imperative for you to become a part of this league too. Personalize your services for your customers and be ready to see your revenue multiplying manifolds. There are many companies out there who prefer personalized emails and SMSs over everything else to connect with their customers. The reason is that emails and SMSs both generate massive ROI.
According to research, ROI from email marketing stands at $36 for every dollar invested. What makes personalized SMSs so admired is the fact that SMSs have an open rate of 98%, the highest of all marketing channels. So, the question that now arises is whether you should go for email marketing or text message marketing? It’s challenging to decide, isn’t it?
Don’t worry, we have a middle path for you. Why not combine emails and SMS? Striking a perfect balance between email and SMS marketing can be a game-changer for your brand. When emails seem to be the best choice, go for them. When SMSs do, go for them and if you want to utilize both at the same time, just do it!
3. Embrace the Prowess of Influencer Marketing
This year, influencer marketing expenditure is expected to reach $4.6 billion in the US alone. Surprising, isn’t it? Why so much expenditure on influencer marketing? The answer is that influencers have captivated the hearts of millions of followers. Customers trust influencers more than they trust brands.
Imagine that you are an insurance brand and a travel influencer promoting your company while availing of roadside assistance services, during an event when his car broke down on the road. Now, think of the impact of this marketing campaign, it’ll be tremendous. Having said that, influencer marketing can bring a bumper increase in service sales of your company.
Further, it is a popular myth that influencer marketing is a costly affair when in actuality it isn’t. There are different segments of influencers who charge money depending upon the number of their followers. The greater the number of followers the higher they charge.
To exemplify, Instagram influencers are divided into five segments starting from Nano-influencers who charge $10 to $100 per post to mega influencers who charge $10,000+ per post. Given that, you can choose the most affordable influencers for your brand depending upon your budget.
Key Takeaways of How to Increase Service Sales
To summarize, digital marketing has tremendous potential to increase service sales. The right digital marketing strategies combined with diligent implementation can give your brand a huge competitive advantage.
As digital marketing continues to be an ever-evolving marketing strategy, it is imperative to utilize the top tactics to avail the best results. The above-mentioned top 3 digital marketing strategies will help you bring massive increments in your service sales. Now, wishing you All the best and immense success in your business endeavors.
About the author
Erkki Muuga is the creator of WebinarSoftware.org, a blog dedicated to help marketers, coaches, and start-ups leverage webinars to grow their businesses. Having over 6 years of experience in building software either as a founder or a product manager enables him to give deep and thoughtful insight in his blog.