The metaverse is a virtual environment where people will be able to engage in a range of activities like work, entertainment, social and more. Many people see it as the future and could one day seamlessly integrate with how we live our day-to-day lives. It is also the name taken by Facebook (now Meta) for its own virtual reality space, the Metaverse.

So, while other Big Tech companies are very much interested in working with the metaverse, they are not so much about working with the Metaverse. For example, Microsoft has its own plans for a metaverse product known as Vortex.

Vortex was named in a Microsoft job post seeking a Senior Designer to work on the project. It seems the company is focusing on a more reality-based concept of the metaverse:


“Vortex is a newly founded studio within the Microsoft Mixed Reality group exploring product frontiers that bring together collaborative science, missions to benefit our planet, and entertainment all while pushing the forefront of technology. We are looking for a Senior Designer to join our team as we define the future of Mixed Reality experiences.

In this role, you will work closely with designers, engineers, and program managers to drive narrative design into UX workstreams. You will bring to life persistent experiences across HoloLens, VR and physical locations that lay the groundwork for the next era in interactive entertainment.”

Into the Metaverse

Not much is known about Vortex, but it seems Microsoft is at least partly entering the race for the metaverse. It is a race that is likely to include just about every other Big Tech company. While all will work with Meta in the Metaverse, they will also not want to be tied to that specific vision of the metaverse.

So, expect several metaverses to emerge from major tech companies. Yes, a Microsoft metaverse, Apple metaverse, and so on. Of course, that is not something that can last long and eventually there will need to be one single virtual space, either a merger of tech companies or one outright winner.

At some point the metaverse must become like the internet, a single open space where every provider can prosper or fail.

Interesting, we yesterday reported Microsoft has lost 100 employees to Meta over the last year. Still, it is clear the company is also looking for experts in this field and Vortex could provide a reason to choose working with Microsoft over Meta.

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