It has been a year since Microsoft’s Bing team partnered with Russian search engine Yandex to create and launch IndexNow. This is a new tool that allows website admins to tell search engines about changes to content on a site. Microsoft and Yandex are now updating the tool to make it more useful.

This expediates a process that previously required the search engine to discover those content changes on its own. IndexNow is ideal because it provides a simple way for site owners to make direct contact with the engine.

Because IndexNow is open source, it works across multiple browsers and not just Bing and Yandex. The tool is a unique collaboration between Microsoft and the largest search provider in Russia. On the homepage for the tool, the companies explain how it can make indexing more efficient:


“Without IndexNow, it can take days to weeks for search engines to discover that the content has changed, as search engines don’t crawl every URL often. With IndexNow, search engines know immediately the “URLs that have changed, helping them prioritize crawl for these URLs and thereby limiting organic crawling to discover new content.””

In a new update, Bing and Yandex are adding an IndexNow Plugin for WordPress. With addition, WordPress sites can install the plugin and automate URL submissions from their WordPress site to several different search engines.

IndexNow Plugin automatically detects page updates, creations, and deletions on a WP site and then submits the URL to browsers. This all happens without the site owner/admin needing to do anything.


Below are the main features of the new IndexNow Plugin for WordPress by Microsoft Bing and Yandex:

  • Toggle the automatic submission feature.
  • Manually submit a URL to IndexNow.
  • View list of recent URL submissions from the plugin.
  • Retry any failed submissions from the recent submissions list.
  • Download recent URL submissions for analysis.
  • Status on recent successful and failed submissions

Users can check out the IndexNow Plugin here.

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