LinkedIn-Events-Audio-Mockup-LinkedIn

LinkedIn has gone from strength to strength under Microsoft’s stewardship and now counts 800 million people as its members. A significant part of the growth has been consistent evolution with features. Next up is the new LinkedIn Events platform, which will launch in beta this month with a Clubhouse-style audio component.

While LinkedIn Events will be much broader, including interactive marketing, hosting, and virtual live events, those abilities won’t land until the spring. In the meantime, the business networking platform is debuting with a preview of audio events.

“Our philosophy is to put the organizers in control,” says product manager Jake Poses in an interview with TechCrunch. “We want to make it easier to host virtual round tables, fireside chats, and more. Some may want the event to be more formal, or less formal. Some might want to communicate with their audience, to open up to the floor. We’re giving professionals interactivity and support.”

Advertisement

Inspiration

There is no doubt that LinkedIn is taking inspiration from Clubhouse for this feature. While Clubhouse has not been a game-changer, it has been influential in the communication and collaboration space.

If you’re familiar with Clubhouse, it is an invite-only chat application available for Apple’s iOS. It has become popular since launching in 2019. Invite only sections are called Audio Rooms and the clear benefit is people can control who they speak to. We have seen how rival apps like Telegram have create Clubhouse-like features, and it seems like LinkedIn will do the same.

LinkedIn Events will provide users with a suite of features that allow the creation and management of interactive content that runs end-to-end with new third-party software. As the name suggests, organizations and individuals will be able to host events on the LinkedIn platform. Whether you’re an attendee or a host, LinkedIn will provide features to connecting in live situations, moderation, planning, and more.

Tip of the day: Did you know that your data and privacy might be at risk if you run Windows without encryption? A bootable USB with a live-linux distribution is often just enough to gain access to all of your files.

If you want to change that, check out our detailed BitLocker guide where we show you how to turn on encryption for your system disk or any other drive you might be using in your computer.

Advertisement