Microsoft – the world’s most valuable company world – is continuing its ongoing spending spree by snapping up Xandr Inc. from telecommunications giant AT&T. The acquisition was announced via a joint press release between Microsoft and AT&T this week.
AT&T describes Xandr as a first-tier affiliate. The firm serves as AT&T’s advertising and analytics division through its platform know as Community.
Community is an ad marketplace for buying and selling digital ads. Various products include Xandr Monetize, Xandr Invest, Invest TV, and Xandr Curate. Microsoft will use Xandr alongside its current ad networks and products.
“Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft’s digital advertising and retail media capabilities,” said Xandr’s EVP and GM Mike Welch.
Microsoft Audience Network is the company’s current ad-buying marketplace, while the PromoteIQ covers media solutions, and Microsoft Customer Experience Platform provides marketing tools.
“With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow’s digital ad marketplace into one that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals,” said Mikhail Parakhin, President of Web Experiences at Microsoft.
Recent Acquisitions
Microsoft has been on a spending spree stretching back nearly two years, snapping up companies across gaming, AI, and security. In the September, the company announced a deal to purchase video editing tool Clipchamp.
In April, the company revealed a $19 billion agreement to buy Nuance Communications.
Nuance is an artificial intelligence company that leads conversational AI solutions for cloud-based ambient clinical intelligence. Among the healthcare products the company offers are Dragon Medical One, Dragon Ambient eXperience, and PowerScribe.
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Last Updated on February 15, 2022 10:21 pm CET by Markus Kasanmascheff
