Back in October, Microsoft brought new AI-powered travel features to its Bing search engine. Microsoft is now expanding that ability with new travel experiences. Since then, the tool has been only available in preview. In an update blog post, Microsoft confirms the feature is now rolling out to the wider Bing community and added flight and hotel prices.

Microsoft explains Bing searches focused on travel now offer AI-driven results covering package vacations, destinations, flights, car rentals, hotels and more.

When the user conducts a search for a destination, Microsoft Bing shows an overview page that is dedicated to travel for that location. In this section users can see a description of the destination, travel stories from other users, similar places, and things to see and do in the area.


Bing Travel also provides prices trends to the destination to give users the ability to shop for the best deal.

The AI also extends to regular searchers, where you can find sections labelled as Travel Guide, Hotels, and Flights. In the Travel Guide section, you can also find suggested itineraries across several trips lasting several numbers of days.

By tapping into Bing Maps, you can also navigate the city and take 3D virtual tours of popular attractions in the location. There is also a food and drink section for finding the best traditional options at the destination.


As Microsoft launched the tool fully, the company is partnering with many travel industry companies to provide the best price rates. This means Bing will now highlight prices for flights and hotels alongside the wider destination overview.

There is also a “Coupons & Deals” section of the Travel Guide where you can see offers on flights, vacation packages, and other travel-related products.

Microsoft says the feature is currently only available in the US – Bing’s primary market – but will reach other countries soon.

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