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Sega is the gaming giant many remember but has become forgotten by the rest. Anyone playing Sonic during the 1990s was doing so on a Master System or Genesis (Mega-Drive) from Sega. Once the rival of Nintendo, the release of the OG PlayStation and Sega’s poorly receive Saturn and Dreamcast consoles removed the company from the hardware company.

Where are we going with this? Well, Sega has remained a company involved in software and technology development, and is now entering a strategic alliance with Microsoft.

In a press release on Sunday, the company revealed the partnership will allow Sega and Microsoft to collaborate on game development. Games will be based on Microsoft Azure cloud products. Sega will also use Azure to power its “Super Game” project.

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There are still a lot of details no known about Super Game, but Sega has said it will launch in the coming years as a new IP. In the press release, the company says the pillars of the project are “Online”, “Community”, “Global”, and “IP utilization”.

“By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment,” says Yukio Sugino, president and COO of Sega.

Developing Partnership

As for Microsoft, the company points out SEGA has been a frequent partner over the years, so a further alliance makes sense:

“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” offers Sarah Bond, corporate vice president at Microsoft. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies.”

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