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The Secrets of Microsoft’s Popularity

Microsoft has been around for almost three decades. It’s worth learning how a company in such a rapidly changing market still manages to survive and prosper.


There is hardly anyone in the world who doesn't know what is. However, how does it happen? How has a single company gained such wild popularity in every corner of the world? Sometimes, it's worth looking back at the roots and recalling how it has all started. Out of numerous international corporations of today, Microsoft definitely has some of the most interesting stories. 

Let's just start with noting that is surely not the absolute best operating system loved by all. The company has solid competition in the market and struggles to maintain its client base. Moreover, Microsoft is hardly the leading company in its niches and hasn't been for quite a while. Yet, it doesn't stop Microsoft from being universally popular and widely used across the border. So how is it possible? Well, a few successful steps have made Microsoft what it is now. So let's learn about its secrets. Here are the secrets of Microsoft popularity and how it became what it is now. 

Quantity over quality

Of course, we are not here to argue that Microsoft is seriously lacking in quality. It would be as successful as it is if it was the case. Yet, Microsoft's goal has always been about quantity over quality. That same rule has become its first and biggest secret to popularity. It's definitely not the principle any other business or a professional essay writing service could use to survive, that's for sure. 

First of all, at the time Microsoft was starting, they literally didn't have any competition on the market. Obviously, that fact alone has already contributed greatly to the success of the company. Yet, if the company didn't grow as fast as it did, it wouldn't be able to hold the absolute monopoly on the market. 

Why would they focus solely on the quality and waste precious time on perfecting their product? Instead, they keep their priorities on quantity. Allen and Gates knew that they needed to act fast, occupying as much territory as possible to become the only giants on the market. By the time the world took notice, Microsoft was in everyone's office and home.

Every one of their users brought in revenue. You don't need to use a term paper writing service to see how more revenue means more chances of expansion. The rest of the young companies didn't have a chance. They couldn't even count on competing with such a rapidly growing giant. People already spent their money on Microsoft. They learned how to use and train their employees. Switching to anything would have been inefficient. Offering something too different would confuse them. Offering something too similar would make no sense. 

Perfect timing

More often than not, timing plays a crucial role in any successful planning. Microsoft history didn't become an exemption. Gates felt that the era of personal computers was coming. It was only a matter of timing when every person would buy a computer. And when they did that, these new users needed an operating system to work in. If Bill Gates and Paul Allen were born a decade later, there probably would be no Microsoft. Even if it were, it would be as well-known. The timing for Microsoft was absolutely perfect. Yet, it was the founders who used this opportunity to the fullest. “PC in every home” has truly become a reality, and Gates' policy to enter every one of these homes with its new development. 

Brand culture

Microsoft did a great job at what became their brand culture. They knew that having a loyal client base could be the difference between sinking or swimming. They also knew that sooner or later, their monopoly on the market would end. Yet, they worked hard to be associated with stability, comfort, and trust. The name of the company has become the synonym of office work. Though not always successful, their products still caused interest among users, just due to the brand itself. You can even use an affordable essay writing service to learn about the importance of brand culture and the market image for a successful business. These are some of the main lessons any company should learn the first thing. 

The bottom line

There is no one secret that we can underline to define Microsoft's successful history. Everything they did, their achievements, and their mistakes have contributed to the brand's overall image. Overall, the company was extremely lucky to be born at the time as it was. Yet, a perfect starting point rarely means continuous success on the market. However, in the case of Microsoft, they did exactly that. They managed to stick around for decades, maintaining their popularity around the world. 

About the author

Samantha Smith is a business and economic journalist. Focused on market analysis, she is one of the first to respond to the slightest changes and unpredicted shifts in business. 

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