Facebook has been trying for years to unify its messaging service, including putting Messenger, WhatsApp, and Instagram on the same technology base. While this makes development easier, it is clear Facebook, a company famed for flaunting user privacy, wanted to tap into the sweet data goldmine that is WhatsApp.
According to the company, “While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it's important people are aware of these services.”
It is a conflict of why WhatsApp is appealing and another example of Facebook seeing users and their information as commodities and not customers. While user feedback has led to a slight backtrack, I think this is just the start.
Facebook has decided it now wants data from WhatsApp users and will increasingly look for ways to obtain it.
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