The “Communication App Wars” are upon us. Amid the COVID-19 pandemic, communication tools have become increasingly popular and companies are now in a feature battle to offer the best tools and services. The main players are Microsoft (Teams and Skype), Zoom, Facebook (Messenger and WhatsApp), Slack, and Google Meet, which recently became free. It is the latter of those, Google Meet, that has taken its turn to entice users with a handy tool. Specifically, the platform is receiving noise cancellation technology that is available from today. Early reports about the feature is it's excellent and works better than noise cancellation offered by rivals. Sure, it's a convenient timing to launch such a stellar tool during the COVID-19 crisis and Communication App Wars. However, Google has been working on noise cancellation for Google Meet for three years. “It started off as a project from our conference rooms,” Serge Lachapelle, G Suite director of product management told Venturebeat. “I'm based out of Stockholm. When we meet with the U.S., it's usually around this time [morning in the U.S., evening in Europe]. You'll hear a lot of cling, cling, cling and weird little noises of people eating their breakfast or eating their dinners or taking late meetings at home and kids screaming and all. It was really that that triggered off this project about a year and a half ago.”
