Microsoft is planning to make a big splash at the upcoming NRF 2020 Vision trade show. In fact, company CEO Satya Nadella will deliver the keynote at the event hosted by the National Retail Federation.

Nadella will head Microsoft presence at the event. NRF is the world’s largest retail trade association and NRF 2020 Vision will be attended by 38,000 people and over 800 exhibitors.

Satya Nadella will discuss the future of retail in terms of market movement and through Microsoft’s vision. He will highlight how technology can drive transformation in the industry and make the customer experience more efficient.

For those attending NRF 2020 Vision, Microsoft points you to the following information:

  1. “Sign up for a Microsoft booth tour (Booth #4501) and experience the technology as if you were walking inside a store. Whether its solutions for grocery, fashion, back office, out of store or supply chain, this tour will allow you to easily get up close and personal with the Microsoft vision for the future of retail.
  2. Tour our Flagship Microsoft store on 5th Avenue. At the crown jewel of Microsoft’s retail activations, this 90-minute tour will provide you insights into the vision and roadmap for store technology. You will learn how Microsoft strives to deliver best-in-class customer service and knowledge and hear from select store staff on their various roles and responsibilities, ranging from merchandising, planogram, and inventory to technical support, store management, small business sales, and community development.
  3. Visit the FQ lounge—We’re proud to present ideas on how women can help shape the future of AI and get more girls into STEM. These sessions fill up fast so plan to get there early!”

Other Events

As mentioned, Microsoft will have a significant presence at NRF 2020 Vision. As well as Satya Nadella, the company will be holding sessions during the trade show. Shelley Bransten, Corporate Vice President, WW Retail & Consumer Goods Industry, will host a talk titled Retail 2020: The dawn of sustainability big ideas session.

“I think 2020 is going to be a breakout year for sustainability in retail because consumers are demanding it,” Bransten says in a blog post.

“We’re going to hear more about how retailers and brands are stepping up and embracing sustainability like never before. You’ll see new concepts from startups who are putting established players to shame and, of course, we’re excited to showcase the latest technology and the role it can play in enabling the industry to be more sustainable.”