Microsoft has announced a new Bing tool that provides users with more control over their personal results on the search engine. Called Bing Pages, the feature provides settings for changing how you appear in results.

Bing Pages has launched in beta and is not just focused on Bing but works across Microsoft services. Users can customize their page to reflect which content they want to be displayed. For example, they can manage social media feeds from the page.

For individuals with media profiles, Microsoft says Bing Pages is a low cost but effective way of promoting themselves on search results. Furthermore, organizations can manage their online persona on services such as Outlook and Skype.

Yes, this is taking a leaf directly from Facebook’s, ahem, book. Essentially, users can now create a Bing profile which heavily resembles what a Facebook Pages profile would be. However, whereas Facebook’s offering is limited to its platform, Bing Pages work across search and Microsoft services.

Setup

On the sign-up page for the new tool, users enter information about themselves. For example, you can add social media accounts, website URL addresses, and email addresses. In an eyebrow raising addition, Microsoft is requiring a Twitter account to authenticate users.

Microsoft has not been forthcoming with a slew of details about how that works. Of course, it’s worth remembering Bing Pages is in beta so expect more information in the near future. Included in that info would be when Microsoft expects a full launch of the tool.

In the meantime, you can head to Microsoft’s official page here or at the source.