HomeWinBuzzer NewsMicrosoft and Twitter Lead Tech in Drive for CCPA Support

Microsoft and Twitter Lead Tech in Drive for CCPA Support

Microsoft and Twitter are extending support for CCPA, but it’s arguable the expansion is merely a token gesture.

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Whether it's because they're being forced to or because they want to, tech companies are exploring ways to become more private. Interestingly, this is a market opening in the industry as customers increasingly value services that protect their data and value their privacy. and are two companies who are competing to be more private.

As mentioned, some of this movement is not down to kindness on the part of tech companies. Regulations such as Europe's General Data Protection (GDPR) have put more restrictions on companies. Furthermore, customers are demanding more secure platforms.

Microsoft is making a deeper commitment to user data moving forward. The company has been making moves towards more privacy. For example, the company announced in November it is extending its support of the California Consumer Privacy Act (CCPA) to all customers in the United States.

The move made Microsoft the first tech company to support the regulation nationwide. What makes Microsoft slightly different from rivals such as is that the company does not place user data at the center of its business model. As such, Redmond is arguably more capable of offering pirvacy and data protection beyond other companies.

Twitter

Interestingly, Twitter has followed Microsoft's lead. Earlier this month, Twitter announced it's global privacy policy would not support CCPA. It's worth noting the decision is almost meangingless considering CCPA is a law and has no application worldwide.

However, Twitter clearly believes there is some good promotion to be gained by making this announcement. In other words, Twitter's announcement tells people it is committed to privacy even if most users won't be affected by compliance with CCPA.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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