Several WhatsApp Business features are coming to desktop and the web. The company announced the plans on Thursday, with the goal of better connecting businesses and customers.
“Using these features on a computer helps businesses save time and get back to their customers quickly,” said a company spokesperson. “We’re excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.”
The additions coincide with a year of WhatsApp Business and introduce some very useful features. Quick replies is one of them, letting users respond to frequent questions with a list of preset responses.
Filters and Labels
However, Organization is also essential. WhatsApp is bringing its labeling system to the desktop, which lets you organize chats and contacts so you can find them again with ease. If you still can’t find what you’re looking for, chat list filtering is no available, with options to sort by groups, unread messages, or broadcast lists.
WhatsApp’s blog post seems to indicate that these features are available instantly, so check your clients for changes. It also revealed an interesting statistic – there are now over five million businesses on the platform.
The service seems to be particularly popular in India. According to WhatsApp, Indian eye-wear brand Glassic generates 30% of its new sales through the messaging platform.
Even before its business launch, WhatsApp began introducing productivity features to its client. It introduced support for more file types and several privacy improvements. Since launch, Business has received features like account verification and free business accounts.
The company has promised for features to its users in the coming year, and will likely continue to strive for feature parity across platforms.