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Google Assistant Wins Smart Speaker IQ Test as Cortana Trails Behind

Cortana has trailed Alexa, Google Assistant, and Siri in most scenarios, especially in retail, where it was only able to perform 31% of questions.


Last year, Cortana performed poorly on Loop Ventures' yearly IQ test, answering just 48% of answers correctly and coming in last place. This time, there's good and bad news.

The good news is that Cortana has improved significantly, now answering 63.4% of answers correctly. The bad is that it's still trailing far behind Google Assistant, Siri, and Alexa.

Last year, Siri answered 66.1% correctly and 74.8%. A test in July 2018 introduced Alexa, which scored 61.4% against new scores of 52.4%, 78.5%, and 85.5% from Cortana, Siri, and Google.

This year, Google Assistant has jumped to 87.9%, Siri to 74.6%, and Alexa to 72.3%. Cortana's closest competitor is still almost 10% ahead, and Google is almost 25.

A Shift in Focus

For those who have been following the story of Cortana, this isn't entirely surprising. While the other three players focus on smart speaker functionality, is looking to take its digital assistant in a different direction. Rather than focusing on assistance, it wants to shape it into a productivity aid.

This makes a little more sense when you see the breakdown by query category. Cortana's biggest weakness was in commerce, and it's main strength in information, where it edged ahead of .

Interestingly, Google dominated in the commerce category, despite 's roots in that area. According to the researchers, this is because their questions were skewed towards product research, rather than direct purchasing.

Obviously, each consumer puts a different weight on an assistant's ability to do certain tasks. Some use them exclusively for information gathering or music playing, while others use a whole host.

However, it seems that Cortana is below average at best in most categories, and it's likely the gap will widen as Microsoft focuses on those even less. Thankfully, Microsoft's speech recognition is still better than Alexa, with Cortana understanding 99.4% of questions versus Alexa's 99%, Siri's 99.6%, and Google's 100%.

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.

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