Apple is reportedly the latest company to be expanding towards video streaming. According to a report by the New York Times, Cupertino will launch a service as early as March, 2019. The company has apparently hired a team of experts that previously worked for Sony’s TV division.

Over recent years, Apple has increasingly ventured towards entertainment streaming. From third-party support on Apple TV to Apple Music, the company clearly wants to supply entertainment to users of its hardware.

The report suggests the Apple Worldwide Video studio is being beefed up and now has 40 employees. The company plans for the division to expand to support shows ranging from adult-oriented, kids, and shows for Latin America.

Based at the 128,000-square foot headquarters in Culver City, California, the team reportedly has a $1 billion budget for content. As is usual, Apple has the capital to enter a market in a big way. With that in mind, the company has already tapped producers and showrunners for 12 new shows.

While Netflix and Amazon have gone big on original content with a decidedly adult spin, Apple is said to be more focused on more accessible shows. That’s because the company wants to air the shows in its retail locations without edits.

Some of the reported shows in development include a new space drama from Ronald D. Moore, the creator of Battlestar Galactica, and a thriller from M. Night Shyamalan. Damien Chazelle, the director behind multiple-Oscar winning La Land is also on board, as is Kristen Wiig, who is developing a comedy.

Video Race

Netflix and Amazon are increasingly being challenged. Facebook has made a big move towards original content streaming. Indeed, Facebook will allocate up to $3 million per 30-minutes of content.

Just last week, we reported on YouTube Red pushing towards more serious content with a $1 billion budget behind it.