Video has become an increasingly important way for users on LinkedIn to communicate. The Microsoft-owned social network wants to empower members through video. With that in mind, the company has this week unveiled two new video-focused features.
By leveraging video content, users are able to share ideas, projects, communicate with each other, and organize events. With the new Filters and Text styles features, LinkedIn is giving members more tools to boost their video content.
With Filters, users get predetermined filters that help increase work relationship productivity. There are current three filters available, but LinkedIn says more will be introduced soon. As for Text Styles, users get three styles to start, allowing more context within a video.
In a blog post today, LinkedIn detailed the two new features:
- Filters for sharing everyday work moments. With today’s launch, you can give your work buddy a “Work High Five,” swap ideas on passion projects with “Side Hustle” or share the latest with the “On the Air” filter. In the future, you’ll see more filters you can use in your professional life.
- Text styles for adding context so your community knows what’s happening, even when the sound is off. We’re launching three styles – FifthAve, Geometric and Plain – with more to come.
Availability
Filters has actually been available in events since October. LinkedIn says the videos created from the initial filters inspired work on more. The company used member feedback to deliver filters that more accurately use everyday interactions.
It is worth noting the two new features are only available for the LinkedIn mobile app on iOS and Android. Filters and Text Styles can be found behind the video icon in the share box. Users are able to drag and drop elements wherever they want on the screen.
