Google Assistant Gets App Directory, Push Messages and Custom Invoke Actions

With the Update of Google Assistant, developers can implement several new features for searches and to find and interact with apps.

Developers can now integrate apps even better with and benefit from support of even more languages as addsĀ Spanish (US, MX and ES), Italian, Portuguese (BR) and English (IN).

Google addsĀ what's newĀ andĀ what's trendingĀ sections in the app directory within the Assistant experience thatĀ will constantly change and evolve over time. Autocomplete in the directory's search box is also available now.

In addition, new subcategories can be used in the App directory which improves the searchability of apps. If you now click onĀ a category like ā€œFood & Drinkā€, apps are broken down into additional subcategories, like ā€œOrder Foodā€ or ā€œView a Menu.ā€ Google usesĀ app descriptions and sample invocations to map users' natural search queries for those new task-based subcategories. As Google writes, the updated labelling taxonomy improves discovery forĀ apps, as ā€œwill now surface for users in all relevant subcategories depending on its various capabilities.ā€

Developers can also customize their apps so that the user doesn't have to mention the app to invoke a specific task by precise action invocation phrases. Google calls that new featureĀ Implicit discovery. Apps can registerĀ contextual queries (e.g., ā€œbook an appointment to fix my bikeā€œ) which makes the whole experience with Google Assistant much more fluid.

Lastly, with a new push notification API, apps can now Google Assistant to push asynchronous updates to users.