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Strong Pre-Orders Propel Xbox One X to Top of Amazon’s Best Seller List

Pre-orders of the Xbox One X have sold out on Amazon, propelling it above the PS4 Pro and everything else in the gaming category. However, though initial popularity looks positive, the console's long term sales may not match.


There have been varying opinions on the 's chances in the console market. In July, analyst Michael Pachter said the device would be too expensive to compete with Sony. Initial results, however, are looking very promising.

Though pre-orders of the device became available only recently, it's selling out on many platforms. One of those is Amazon, which says the ‘Scorpio Edition' is currently unavailable.

Despite this, the Xbox One X still sits at the top of the Best Seller list in Video Games. Higher than the new Call of Duty, Madden 16, and the PS4 Pro.

Long-term Sales

Of course, pre-orders do not necessarily equate to complete purchases. Users can cancel their purchase at any time before the release day and aren't charged until it ships. The figure is just indicative of the console's initial popularity, and it may not continue over an extended period.

As a result, Pachter's prediction isn't debunked quite yet. We noted then that the console's success will not be down to enthusiast gamers, but more casual ones. Pre-orders definitely fall into the latter category.

Whatever the case, things seem more intense than anticipated. Speaking on with Rocket Beans, Xbox marketing head Aaron Greenberg said:

“We sold out at I think in 25 minutes. We expected our total inventory to last about a week and it sold out in less than a day, so…We don't share the amount of inventory, but the Project Scorpio Edition was for those core fans, the people that used to line up in front of the stores…We knew they would be digitally preordering that and we wanted to make a special edition just for them. It's nice to see the response.”

Thankfully, Greenberg has vowed that Microsoft will do everything it can to keep up with demand.

“All the signs are that it's gonna be the number one hit product of this holiday,” he said.

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.

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