HP has announced a new Pavilion 27 All-in-One PC with improved specs and a better design. It features 16 GB of Intel’s Optane Memory and is one first devices to be announced with the new tech.

It means that the Pavillion 27’s 1TB 7,200 rpm SATA drive should feel close to the speed of an SSD, at a fraction of the cost. It’s combined with a huge touchscreen IPS display with a 4K option and a tilt range of -5 degrees to +35.

That technicality has led to comparisons with Microsoft’s Surface Studio, and it’s sleek gray design doesn’t help. However, it reality, it’s clearly aiming at a different market. The HP Pavillion 27 does not support inking, making it more a family device than a creative one.

We listened to our customers when redesigning the HP Pavilion All-in-One to ensure we’re bringing features consumers crave, making it the perfect overall family PC,” said Kevin Frost, vice president of Consumer Personal Systems, Displays & Accessories. “It’s a powerful desktop that can handle whatever a family wants to do—connect, work, create, or consume—while the architecturally-inspired design packs style and personality to make it a home-enhancing investment.”

HP Pavilion 27 All-In-One Specs

That said, the Pavilion 27 does have some impressive technology under the hood. It features the following hardware:

  • CPU: 7th-generation Intel Core i7-7700T
  • RAM: 12 GB DDR4-2400 SDRAM
  • Storage: 1 TB 7,200 RPM SATA with Intel Optane boost (2TB option available)
  • GPU: AMD Radeon 530
  • I/O: 1x USB C, 2x USB 2.0, 2x USB 2.0, HDMI-In, HDMI-Out
  • Screen: Up to QHD 27″ IPS display (24-in model available)
  • Webcam: Built-in webcam hideable webcam with optional Windows Hello authentication
  • Speakers: Dual front-firing speakers tuned with collaboration with B&O Play

This is a relatively high-powered device that’s placed very well with the back to school season. The feature set seems to vary slightly depending on the display size, which comes in 24 and 27-inch variants.

The latter seems to have a much thicker bezel and has a webcam switch rather it sliding into the monitor. Unfortunately, HP is yet to announce a price, but so far it looks promising.