Dell Latitude 7000 12-inch 2-in-1 7285 Group Shot (PRNewsfoto/Dell)

We have seen how the hybrid 2-in-1 laptop market has started to take off. While tablets and PCs decline, the 2-in-1 is pointing to the future and showing that customers do still want computing devices. Dell has added further proof of that growing success while also rolling out a few new 2-in-1 laptops.

Dell’s line-up of Latitude PCs are 2-in-1 units that the company says they are a “PC first, tablet second”. They combine the best of PC power driven by Microsoft’s Windows 10 and also add true portable use and flexibility.

In an announcement today, Dell says security is important for the Latitude series. The long-time Windows partner listened to customer feedback to ensure business and consumers will have a secure experience.

In its release, Dell lists the following Latitude devices:

“Latitude 7000 12-inch 2-in-1 (7285) features a premium tablet and detachable keyboard design that is ideal for mobile professionals demanding the thinnest, lightest detachable 2-in-1 mobile device without sacrificing security and meeting critical business requirements such as on-site device serviceability.

Latitude 5000 12-inch 2-in-1 (5289) features a 360-degree hinge that accommodates multiple work styles – seamlessly transitioning between laptop, tablet, stand and tent modes – and delivers up to 17 hours of battery life, the longest of any convertible PC on the market.”

The company also says it will launch a Latitude 7000 13-inch (7389) in August. This device will sport all the features of the Latitude 5000, but with a larger display. All the series units come with WiTricity magnetic wireless charging.

2-in-1 Market Thriving

In its release, Dell also pointed to significant sales improvements in its hybrid business. The company points to IDC Worldwide 2017 Q1 Personal Computing Device Tracker, which shows convertible 2-in-1 sales are up 46 percent during the first quarter of this year.

“Commercial PCs are seeing a real renaissance in design, with form-factors like the 2-in-1 that we could only dream about just a few years ago now becoming reality,” said Bob O’Donnell, president and chief analyst at TECHnalysis Research.

Microsoft has been at the forefront of the surge in popularity, thanks to its Surface lines of products.