One of the things we love about Microsoft’s is the company’s willingness to get into a fight with rivals. Redmond often employs aggressive advertising campaigns to get its point across. Many can remember the Scroogled campaign against Google and swipes at Apple with Surface ads. Microsoft is at it again with its latest round of propaganda.

This time, the company is once again putting Google in its crosshairs. More specifically, the company’s Chromebooks. Two new ads make no apologies about saying Windows 10 is better than Chrome for education and business users.

In the first ad, Microsoft focuses on business customers. The company says the Windows experience is ‘nothing short of superior’ compared to Googles platform. Microsoft cites features such as Windows Ink, Cortana, and Windows Hello as defining factors in this superiority.

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Naturally, the company also make it clear that Windows 10 has a greater offering of x86 apps. In the second ad, which is for students and teachers, Microsoft makes a similar pitch. This time the company also discusses Sway, its presentation service.

One of the more curious things about these ads is that they do not mentioned Windows 10 S. Announced in May, Windows 10 S is Microsoft’s direct response to Chrome OS and Chromebooks.

Windows 10 S

While Windows has the enterprise market wrapped up, Google has carved a niche in education. Chrome’s cloud-based OS allows devices to be affordable, software to be light, and accessible. This kind of platform does not translate well to business, but for education users it is ideal.

Chrome’s cloud-based OS allows devices to be affordable, software to be light, and accessible. This kind of platform does not translate well to business, but for education users it is ideal.

Microsoft believes Chrome has severe limitations, such as it need to be always connected. The company debuted Windows 10 S to give customers what it thinks is a more complete choice.

Like Chromebooks, devices running Windows 10 S can be affordable, but the software offers more. It does not need to be connected and can run full desktop applications. It also has native integration with Microsoft services, such as Office.

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