Microsoft's E3 2017 event will kick off this weekend and will focus on the full launch of the Project Scorpio (Xbox Scorpio) console. However, just like last year, the company could have a major surprise up its sleeve. Just ahead of E3, Microsoft has trademarked the term “DirectReality” with a hint towards holographic apps.
DirectReality is an “online computer software for holographic applications,” according to Microsoft. The trademark follows Microsoft trademarking an S logo earlier in the week. It is unclear whether the logo and DirectReality are connected.
It seems as though the Direct Reality will further Microsoft's exploration into mixed reality. Considering it could be discussed at E3, it is likely to be related to gaming. It is worth noting that the branding will almost certainly be DirectReality as Microsoft has filed a single word trademark.
Unfortunately, a simple word does not give much answers, so we will have to see what the company says this Sunday at its E3 event.
While Project Scorpio is the focus of E3, it is not the only aspect of the event. Indeed, Microsoft has plenty to get through if we consider Xbox and gaming on Windows 10.
Focus on Windows
Yesterday, I reported that HoloLens chief Alex Kipman said the company is not focusing its mixed reality attention on console. Instead, the company will continue to push solutions and development on Windows.
“Our primary focus is making our mixed reality experiences a success on Windows 10 PCs,” Kipman says. “We believe that right now a Windows PC is the best platform for mixed reality as its open ecosystem and enormous installed base offer the best opportunity for developers, and Windows offers the most choices for consumers.”
With that in mind, perhaps DirectReality is furthering MR on Windows 10, albeit with a game-focus. That said, I still expect Microsoft to talk about virtual reality on Xbox, even if it will not be the focus of its E3 event.