HomeWinBuzzer NewsMicrosoft Releases Sprinkles, an iOS Camera App with AI-Powered Captions

Microsoft Releases Sprinkles, an iOS Camera App with AI-Powered Captions

Sprinkles automatically generates captions and stickers depending on the user's expression, age location and time. It contains interesting features like celeb-look-a-like detection and automatic accessory placement.


has released a number of camera apps, including Pix and Office Lens. However, today's release targets a slightly different market.

‘Sprinkles' is an iOS exclusive app that intelligently applies captions and stickers depending on the context of a photo. It builds on Pix's face detecting technology to discern age, emotion, and more.

Sprinkles Features

The app uses machine learning to provide a variety of features, building in smaller Microsoft projects from the past few years. Microsoft's chat bots, for example, have been developing age-detecting technology for a while.

That said, Sprinkles ties in a few features you might not expect:

  • “Choose from witty captions based on what's in the photo 
  • Explore different time- and location-based captions and stickers  
  • Search for free stickers on the web
  • Add stickers, emoji*, and your own captions in different styles 
  • Auto detect your age, celeb look-a-like, and more
  • Place hats, mustaches, and other accessories on your selfies by face detection
  • Unlock more captions and stickers when you add your birth date 
  • Enable even more content in Settings”

Microsoft is clearly trying to cash into the social photo-taking market pioneered by Snapchat and . It's doing so with help from EmojiOne, who will provide the stickers and emoticons in the app.

Despite this, the app isn't trying to be a fully fledged experience. Rather than sharing in the app, users can export the photos to Facebook, Twitter, message or email.

It's hard to say how popular the app will become, but usage will feed into Microsoft's understanding of AI and help the service to grow organically.

You can download Sprinkles today from the App Store.

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.

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