HomeWinBuzzer NewsMicrosoft Releases Ruuh, an AI Chatbot Geared towards India

Microsoft Releases Ruuh, an AI Chatbot Geared towards India

Ruuh is an intelligent, english-speaking chatbot that Microsoft expects to be popular with young Indian users. The bot will roll out to other countries as it grows.


is no stranger to . While some of it's attempts have been disastrous, its Chinese AI Xiaoice has received substantial praise, as has the American Zo. Now Microsoft appears to be branching into other areas, launching Indian chatbot Ruuh.

This time, the bot is available exclusively for Facebook Messenger. Her description reads:

“Hey, I'm Ruuh, a desi AI who never stops talking. Let's make #fraandship.

Ruuh is a chatbot provided to you for entertainment purposes. She is English speaking and only available to users in . Do not rely on her statements as advice, counselling or endorsements.”

Ruuh is available exclusively in India, though some users from the US have been able to talk to her. The AI isn't the best so far but will get smarter the more people talk to it.

‘A Broader Audience'

Despite its Indian origins, Microsoft has gone with an English-only chatbot. It's a strange move, but statements from the company give hints at why. Speaking to ZDNet, a spokesperson said:

“At Microsoft, we're focused on helping people and organizations achieve more through new conversation models. We're excited about the possibilities in this space and are experimenting with a limited pilot program of a new chatbot that's focused on advancing conversational capabilities within our AI ambition. We hope to expand this chatbot to a broader audience in the future.”

While English isn't the primary  in India, it is popular for most. Limiting it makes Ruuh applicable to users across the world and probably means Microsoft can leverage existing frameworks.

The bot comes out of several studies to identify which personality would be most compelling to young Indian users. Participants believed they were talking to an intelligent AI, but it was actually a human pretending to be one.

This let Microsoft create a dataset that's relevant for future chatbots and was likely where Ruuh originates. It will be interesting to see where the AI team goes next.

Last Updated on August 4, 2017 11:58 am CEST

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.

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