Microsoft Adobe
Image: Businesswire

Back in September 2016, Microsoft and Adobe announced their partnership at the Ignite conference. The two companies said the collaboration will aid enterprise customers to move through digital transformations.

Using Microsoft and Adobe features, partners and customers will be able to grow their brand. The deal will focus on Adobe’s Marketing Cloud and Microsoft’s Azure and Dynamics 365 services.

Today, at the Adobe Summit 2017, the two companies will announce the first set of joint solutions. In a press release, Microsoft teases the first set of offerings and provides a link to watch the announcement live.

The two companies will unveil the following:

  • The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
  • Adobe Analytics plus Microsoft Power BI offers increased insights across the enter Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
  • Adobe Experience Manager Sites Managed Service, is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.

Industry Standard Data Model

In addition, Microsoft and Adobe will elaborate on their plan to create the “Industry Standard Data Model”.

The two companies are collaborating on a semantic data model for understanding and driving real-time customer engagement. According to Microsoft, the purpose of this model is “to standardize how data is structured.

Microsoft and Adobe are leading this new approach, in collaboration with other industry leaders such as AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, [24]7, and MasterCard.

Both companies will provide an update on the progress at Microsoft Build 2017, on May 10-12.